Flowlu vs HubSpot (2026): which should you pick?
As of Nov 13, 2026, we pick HubSpot: it is first in our ranking of CRM tools, and it grades higher too, 3.2 against 2.4.
Checked Oct 4, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Flowlu grades higher on value for money. HubSpot grades higher on the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flowlu
CRM, projects, invoicing and tasks in one business workspace
HubSpot
Free CRM at the center of a marketing, sales and service suite
Which one is for you
Pick Flowlu if
- Fits if you are two people who want a CRM and invoices in one place
- Works for small teams that also track projects and tasks
Look elsewhere if
- Tight if you stay free: two users, 100 contacts and 1 pipeline
- Pricey if you want automations or the client portal, which start at $17 a user a month
- Watch out: several features in the free plan's table are listed without detail
- Skip it if you want one deep CRM, as the product spreads across projects and finance too
Pick HubSpot if
- Fits if there are one or two of you with under 1,000 contacts and you want to pay nothing
- Works for teams that want sales, marketing and support on the same customer record
Look elsewhere if
- Skip it if you're past 1,000 contacts or 2 users and won't pay, because that's where free stops
- Pricey if you need sequences and custom workflows: Sales Hub Professional is $90 a seat plus $1,500 up front
- Not for you if you want one plain price: it's bundles, hubs, seat types and credits that don't roll over
- Watch out: the $7 Starter offer is for new customers against a $20 list price, and another page says from $15
- Tight if you sell on the road, as reviewers say the phone app does less than the website and there's no desktop app
How we grade them
| 2.4GPAFlowluFair | 3.2GPAHubSpotVery good | |
|---|---|---|
| Value for money | BEssential is $9 a user a month billed yearly, inside the category's cheaper quarter ($15). Advanced is $17 and Ultimate $24. | CStarter lists at $20 a seat, mid-pack for the CRMs here, and new customers get it from $7. Then it jumps: Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user. Mid-priced at the bottom, dear at the top. |
| Free plan and trial | CA free plan for two users with 100 contacts and 1 pipeline, plus a 7-day trial. You will pass 100 contacts. | BFree with no end date for 2 users and 1,000 contacts, with deal pipelines, email tracking, live chat, a meeting link and dashboards. But 1,000 contacts is a wall you'll hit, and HubSpot's logo sits on your chat and marketing emails. |
| Features | CSales CRM, projects, invoicing, automation and a knowledge base. The listing shows automations, email tracking and the client portal only on Advanced. | AThe CRM job, then marketing, service and content tools all reading from the same customer record; no other CRM here covers all four. Email tracking, calling, workflows, dashboards, an AI assistant and more than 2,000 integrations. Much of it is locked to paid tiers. |
| Ease of use | CNo store rating on record, and a CRM with projects and finance needs setting up. | A4.7 from about 15,700 App Store ratings, the highest score among the CRMs here with that many ratings. It runs in a browser with nothing to install, and adding a contact fills in the company details for you. |
| Platforms and integrations | BWeb, iOS and Android, linking Outlook, Google Calendar, Google Drive, Stripe, PayPal and Mailchimp. | BWeb, iPhone and Android, with a Chrome extension for Gmail and an add-in for Outlook, but no desktop app. More than 2,000 integrations and an API, the longest list in this category. |
| Best for | CRM, projects and invoices in one workspace | small businesses starting with a free CRM |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flowlu and HubSpot. How we grade
Price against what you get
Flowlu starts at $9 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. HubSpot starts at $20 a month for each person and scores 3.7.
HubSpot scores higher, and starts $11 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 2 score higher than Flowlu for less, and none scores higher than HubSpot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Flowlu also covers wiki, tasks, Gantt & timelines, time tracking and invoicing.
- HubSpot also covers booking links and marketing automation.
At a glance
| Flowlu | HubSpot | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per user / month, billed yearly ($12 billed monthly) | $20 per seat / month for Starter (new customers: from $7, billed annually) |
| Free plan | Free plan for two users: 100 contacts, 1 pipeline, lead capture forms, invoices and estimates, and 1 workflow. | Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. |
| Free trial | 7-day trial of the full-featured plan after signing up | 14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Flowlu | HubSpot, Inc. |
| Price read from | flowlu.com | hubspot.com |
| Checked | Nov 13, 2026 | Oct 4, 2026 |
Worth knowing
Flowlu
- The Free plan is limited to two users, 100 contacts and 1 pipeline.
- Sales automations, email tracking and the client portal need Advanced at $17 per user / month.
- Annual billing is shown as 25% off the monthly rate.
- Several features are listed in the free plan's table without detail, so check the compare table before relying on them.
HubSpot
- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
Key features
Flowlu
- Sales CRM
- Contacts, lead capture forms and sales pipelines. Multiple pipelines, email sync and CRM reports start on the Essential plan.
- Projects and tasks
- Kanban and list views on every plan, with Gantt charts, backlogs, sprints and task dependencies from Essential up.
- Invoicing and finance
- Invoices and estimates are on the free plan. Online payments, late reminders and P&L and cash flow reports need a paid plan.
- Automation
- Sales automations begin on Advanced, which allows 3 business processes. Ultimate allows 10.
- Knowledge base
- A wiki on the free plan, with an external knowledge base and client-facing wiki on higher plans.
HubSpot
- Free CRM tools
- Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- Sales email and meeting tools
- Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- Workflows and sales automation
- Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- Breeze AI and HubSpot Credits
- Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- Calling and conversation tools
- Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- Connected hubs and integrations
- The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.
Plans
Flowlu
Free$0
Two-user workspace with 100 contacts, 1 pipeline, Kanban and list task views, and invoices.
Essential$9
per user / month, billed yearly ($12 billed monthly)
Multiple sales pipelines, email sync, Gantt charts, sprints, online payments and finance reports.
Advanced$17
per user / month, billed yearly ($22 billed monthly)
Sales automations, email tracking, client portal, recurring invoices, multi-currency and role-based access.
Ultimate$24
per user / month, billed yearly ($32 billed monthly)
5 inboxes per employee, 20 task workflows, budget planning, white-labeling and a dedicated success manager.
HubSpot
Free Tools$0
Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20
per seat / month; new customers from $7, billed annually
A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45
per seat / month, annual commitment ($50 billed monthly)
CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75
per seat / month
CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90
per seat / month, annual commitment ($100 billed monthly)
Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150
per seat / month
Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.
Ways to pay less
Flowlu
- Annual discount
25% off with yearly billing
The pricing page marks yearly billing as 25% lower per user than monthly billing, for example $9 against $12 on Essential.
HubSpot
- Other savings
New-customer Starter offer: from $7 per seat
For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.
- Annual discount
Lower seat price with an annual commitment
Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.
- Startups
HubSpot for Startups: up to 90% off
Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.
- Nonprofit
40% off for eligible nonprofits
New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.
Common questions
Which is cheaper, Flowlu or HubSpot?
As of Nov 13, 2026, Flowlu is cheaper to start with: $9 a month for each person, against $20 a month for each person for HubSpot. Flowlu starts at $9 per user / month, billed yearly ($12 billed monthly), and HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
Which has a free plan, Flowlu or HubSpot?
As of Nov 13, 2026, both Flowlu and HubSpot have a free plan.
Which platforms do Flowlu and HubSpot run on?
As of Nov 13, 2026, only HubSpot lists a browser extension. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.