HoneyBook vs Keap

HoneyBook

• Photographers, event planners and other independents who book clients
• Solo businesses that want contracts, invoices and payments in one tool
• Small studios that prefer a flat account price to per-user pricing

Keap

• Small businesses that want CRM, marketing automation and payments in one product
• Owners who want guided setup and done-for-you automations
• Service businesses that book appointments and send invoices

HoneyBook

• Available only to businesses in the U.S., Canada, the UK and Australia.
• Starter has no automations or team members, includes 1 scheduler session, and integrates only with email, calendar and Pic-Time.
• Team members are capped at 2 on Essentials; unlimited members, multiple companies and priority support need Premium at $109 a month.
• Payment processing costs extra: the pricing page quotes card fees from 2.7% + 10 cents in one place and 2.9% + 25 cents in another, plus 1.5% for ACH.

Keap

• There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
• A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
• The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
• Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

HoneyBook

Project pipeline and client records

Leads and projects move through a customizable pipeline, and each client record holds contacts, conversations, files, notes and payments. Clients and projects are unlimited on every plan.

Proposals, contracts and invoices

Interactive files let a client choose services, sign a contract by eSignature and pay from a single document. A gallery of professionally designed file templates is included.

Online payments

Accepts cards, ACH bank transfers, Apple Pay and Google Pay, with payment plans, autopay, reminders and late fees. Processing fees are charged on each transaction.

Scheduler and lead forms

Clients book sessions from shared availability and can pay while booking. Starter includes 1 session and 2 live lead forms; Essentials has unlimited sessions and 10 forms.

Automations

Workflows send messages, follow-ups, files and tasks on triggers, and an AI builder drafts a workflow from a description of your process. Both start on Essentials.

HoneyBook AI

AI drafts email replies, recaps projects before meetings, takes meeting notes and flags high-value leads. HoneyBook AI is listed on all three plans.

Keap

CRM and contact segmentation

Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.

Sales and marketing automation

A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.

Email and text marketing

Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.

Sales pipeline and appointments

A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.

Quotes, invoices and payments

Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.

Landing pages and forms

Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

HoneyBook

• Starter$29

  per month, billed yearly ($36 billed monthly)

  Unlimited clients and projects, invoices, payments, proposals, contracts, client portal, basic reports, 1 scheduler session and up to 2 live lead forms.

• Essentials$49

  per month, billed yearly ($59 billed monthly)

  Adds unlimited scheduler sessions, automations, QuickBooks Online and Zapier integrations, up to 2 team members, 10 lead forms and SMS reminders.

• Premium$109

  per month, billed yearly ($129 billed monthly)

  Unlimited team members and lead forms, multiple companies under one account, advanced reports and priority support.

Keap

• Keap$299

  per month for 2 users and 1,500 contacts, billed monthly

  The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.

HoneyBook

• Annual discount

  Save up to 18% with yearly billing

  The pricing page states a saving of up to 18% for yearly billing: Starter is $29 a month billed yearly against $36 monthly, Essentials $49 against $59 and Premium $109 against $129.

Keap

• Annual discount

  Lower rate with annual billing

  Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.