Kommo vs Zoho CRM

Kommo

• Businesses that sell mainly through WhatsApp, Instagram or other chat apps
• Teams that want bots or AI agents to answer and qualify leads
• Service businesses booking appointments from conversations

Zoho CRM

• Small teams that want a free CRM for up to 3 users
• Businesses that want detailed customization and process automation
• Companies already using other Zoho apps

Kommo

• Monthly billing is not available: the minimum subscription is 6 months, paid up front.
• There is no free plan, only a 14-day trial, and every user on an account must be on the same plan.
• Pipeline automation, broadcasting, no-code bots and AI agents are not part of the Base plan.
• AI credits reset each month without rolling over; more credits mean buying a credit package, more seats or a higher plan.

Zoho CRM

• The Free edition is limited to 3 users, 5,000 records and 5 workflow automations.
• Monthly billing costs more: Standard is $20 instead of $14 per user, and Professional $35 instead of $23.
• CPQ and inventory management start at Professional; territory management, custom functions and customer portals need Enterprise.
• Prices exclude local taxes, and the CRM Plus and Zoho One bundles are priced separately from Zoho CRM.

Kommo

Unified chat inbox

Messages from WhatsApp, Instagram, TikTok, Facebook Messenger, Telegram, website live chat and two-way synced email are handled in one inbox linked to each lead.

Sales pipelines

Up to 50 board-style pipelines with custom stages, tasks and reminders. Each plan caps active leads per seat, from 2,500 on Base to 10,000 on Pro.

Salesbot and automation

A visual no-code builder creates bots that chat with clients and run workflows. Pipeline automation, broadcasting and bots start on the Advanced plan.

Kommo AI and AI agents

Every plan has AI summaries, reply and task suggestions and writing help. AI agents that answer chats start on Advanced (up to 3) and rise to 50 on Pro.

Booking and scheduling

Pro adds booking pages, shareable scheduling links and calendar profiles, and its AI agent can schedule appointments inside a chat.

Analytics and ad audiences

A customizable dashboard is included from Base. Pro adds sales and marketing analytics, campaign ROI tracking and syncing customer segments to ad platforms.

Zoho CRM

Lead, contact and deal management

Leads, accounts, contacts and deals are tracked through the sales cycle. Paid editions add multiple pipelines and sales forecasting, and Enterprise adds territory management.

Workflow and process automation

Workflow and assignment rules handle routine updates, cadences run sequences of follow-ups, and Blueprint holds a team to a structured sales process.

Zia AI

Zia gives predictions and recommendations, rewrites emails and flags anomalies. The pricing page lists AI agents from Standard and an AI sales assistant from Enterprise.

Analytics and forecasting

Reports, dashboards and forecasts track sales performance, with anomaly detection on top. The Free edition is limited to standard reports.

Canvas and customization

Layouts and fields can be customized, and Canvas redesigns record pages without code. Enterprise adds custom functions, wizards and customer portals.

Mobile apps with offline mode

iPhone, iPad and Android apps can add, edit and delete records offline and sync when back online. They also include a business card scanner.

Kommo

• Base$25

  per user / month, billed for 6 months up front ($150)

  Pipelines, unified inbox, dashboard and basic AI help, with 2,500 active leads and 750 AI credits per user and 1 WhatsApp number.

• Advanced$35

  per user / month, billed for 6 months up front ($210)

  Adds pipeline automation, broadcasting, no-code bots and up to 3 AI agents, with 5,000 active leads and 1,250 AI credits per user.

• Pro$45

  per user / month, billed for 6 months up front ($270)

  Adds booking pages, audience sync to ad platforms, ROI tracking and up to 50 AI agents, with 10,000 active leads per user and unlimited channels.

• EnterpriseCustom

  Custom limits plus single sign-on, scheduled backups, an SLA, priority support and a dedicated account manager.

Zoho CRM

• Free$0

  Up to 3 users and 5,000 records, with lead, contact and deal management, standard reports and the mobile apps.

• Standard$14

  per user / month, billed annually ($20 billed monthly)

  Workflows and assignment rules, cadences, reports and dashboards, sales forecasting, AI agents and self-service kiosks.

• Professional$23

  per user / month, billed annually ($35 billed monthly)

  Adds CPQ, email intelligence, process automation, widgets, inventory management and Google Ads integration.

• Enterprise$40

  per user / month, billed annually ($50 billed monthly)

  Adds the AI sales assistant, journey orchestration, territory management, custom functions, wizards and customer portals.

• Ultimate$52

  per user / month, billed annually ($65 billed monthly)

  Higher feature limits, custom AI and ML models, data preparation, and consulting and migration assistance.

Kommo

No public discounts listed.

Zoho CRM

• Annual discount

  Save up to 34% with yearly billing

  Zoho's pricing page says yearly plans save up to 34%. Standard is $14 per user a month billed annually versus $20 monthly, and Professional is $23 versus $35.