Microsoft Dynamics 365 Sales vs SugarAI (formerly SugarCRM) (2026): which should you pick?
As of Nov 13, 2026, Microsoft Dynamics 365 Sales grades higher than SugarAI (formerly SugarCRM): 2.2 against 1.6 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Microsoft Dynamics 365 Sales grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Microsoft Dynamics 365 Sales
Microsoft's sales CRM with Copilot and prebuilt sales agents
SugarAI (formerly SugarCRM)
B2B sales CRM with AI guidance on opportunities and risk
Which one is for you
Pick Microsoft Dynamics 365 Sales if
- Fits if your company is standardized on Microsoft 365, Outlook and Teams
- Works for companies that need to bend the CRM to their own process with Power Platform, from Enterprise at $105
Look elsewhere if
- Pricey if you're a small team, at $65 a user paid yearly for the plan without Copilot
- Skip it if you want to pay month by month, as every listed price is paid yearly
- Not for you if you don't run on Microsoft, because nearly every listed integration is Microsoft's own
- Watch out: agents run on Copilot Credits, with 1,000 a user a month on Premium and extra ones billed through Azure
- Pricey if you want LinkedIn Sales Navigator bundled, as Relationship Sales has a 10-seat minimum and no public price
Pick SugarAI (formerly SugarCRM) if
- Fits if you sell B2B and want AI prompts on which deals are at risk
- Works for teams with an ERP whose purchase data should feed the CRM
Look elsewhere if
- Pricey if you want forecasting or mail sync: $98 a user a month
- Skip it if you want to try it free, as there is no plan or trial
- Watch out: Zoom and Teams transcripts are $20 more per user a month
- Watch out: it was renamed from SugarCRM, and the old address redirects
How we grade them
| 2.2GPAMicrosoft Dynamics 365 SalesFair | 1.6GPASugarAI (formerly SugarCRM)Weak | |
|---|---|---|
| Value for money | DSales Professional is $65 a user a month, paid yearly, which is exactly where the dearest tenth of CRMs here begins, against a middle of $24. And that plan has limited customising and no Copilot: the AI starts on Enterprise at $105, and Premium is $150. | D$68 a user a month billed annually, and the features most teams want start at $98 on Advanced+, against a category middle of $29. Meeting transcripts cost $20 more per user. |
| Free plan and trial | CNo free plan at all. You get a 30-day trial, which is longer than most CRMs give, and our listing can't say whether it asks for a card. Either way you're choosing a yearly commitment at the end of it. | FNo free plan and no trial on the pricing page. |
| Features | BSales force automation, forecasting, dashboards, Copilot that drafts emails and sums up deals, prebuilt agents that qualify leads, and custom apps through Power Platform. It covers the job, but Copilot, custom apps and conversation intelligence all skip the Professional plan you start on. | CPipeline management, AI guidance, meeting prep and an ERP link on higher plans. Forecasting and mail and calendar sync need Advanced+ at $98. |
| Ease of use | C4.3 from about 850 App Store ratings, below our bar for a B. Being tied to Outlook and Teams helps if that's where your team already works, but Power Platform and Copilot Credits are their own learning job. | CNo store rating on record. Guided selling and ERP workflows mean a configured rollout, not a sign-up and go. |
| Platforms and integrations | BWeb, iPhone and Android, with the phone app included on every plan and no desktop app. It plugs into Microsoft 365, Outlook, Teams, Excel, Power Platform and LinkedIn Sales Navigator. Notice that list is nearly all Microsoft, mind. | BWeb with mobile on the lower plans, plus Zoom and Microsoft Teams. No desktop app is shown. |
| Best for | sales teams that live in Outlook and Teams | a B2B sales CRM with AI guidance |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Microsoft Dynamics 365 Sales and SugarAI (formerly SugarCRM). How we grade
Price against what you get
Microsoft Dynamics 365 Sales starts at $65 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. SugarAI (formerly SugarCRM) starts at $68 a month for each person and scores 2.3.
Microsoft Dynamics 365 Sales scores higher and starts $3 a month lower. Of the other CRM tools on the chart, 8 score higher than Microsoft Dynamics 365 Sales for less, and 40 score higher than SugarAI (formerly SugarCRM) for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Microsoft Dynamics 365 Sales also covers AI agents.
- SugarAI (formerly SugarCRM) also covers chat assistant and calendar.
At a glance
| Microsoft Dynamics 365 Sales | SugarAI (formerly SugarCRM) | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $65 per user / month, paid yearly | $68 per user / month, billed annually |
| Free plan | None | None |
| Free trial | 30-day free trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Microsoft | SugarAI |
| Price read from | microsoft.com | sugarai.com |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
Microsoft Dynamics 365 Sales
- There is no free plan, and the listed prices are per user per month, paid yearly.
- Sales Professional has limited customization and no custom apps, Copilot capabilities or conversation intelligence.
- Agents run on Copilot Credits: Premium includes 1,000 per user a month, and extra credits are pay-as-you-go or prepaid through Azure.
- Microsoft Relationship Sales, which bundles LinkedIn Sales Navigator, has a 10-seat minimum and no public price.
SugarAI (formerly SugarCRM)
- There is no free plan or trial on the pricing page; the entry price is $68 per user a month on annual billing.
- Sugar Connect+ for Zoom and Teams meeting transcripts is an extra $20 per user a month.
- Forecasting, mail and calendar integration, and the AI assistant need Advanced+ at $98.
- The product was renamed from SugarCRM, and sugarcrm.com now redirects to sugarai.com.
Key features
Microsoft Dynamics 365 Sales
- Sales force automation
- Every plan includes core sales force automation with reporting and dashboards. Sales Enterprise adds advanced sales force automation and custom apps.
- Copilot in Sales, Outlook and Teams
- Copilot answers natural-language questions about the pipeline, drafts emails and writes opportunity and meeting summaries. It is included from Sales Enterprise, not Professional.
- Sales agents
- Prebuilt agents qualify leads, research opportunities and analyze deals, and custom agents can be built in Copilot Studio. Agents consume Copilot Credits.
- Forecasting and team insights
- Forecasts and charts predict revenue and track performance against goals, and managers can query Copilot for metrics such as conversion and win rates.
- Customization with Power Platform
- Fields, dashboards and views can be configured to match a sales methodology, and Power Platform is used to build custom sales apps and automate business processes.
- Mobile app
- The Dynamics 365 Sales mobile app for iOS and Android is included with every plan and handles tasks such as meeting prep and call logging.
SugarAI (formerly SugarCRM)
- Opportunity and pipeline management
- Guided sales processes, opportunity tracking and pipeline management for forecasting, from the Standard+ package up.
- AI guidance
- SugarAI flags accounts with the most upside and early warning signs on deals. Sugar Cube AI Assistant starts at Advanced+.
- Meeting preparation
- Pulls account context together before each meeting. Advanced+ and Premier+ include meeting preparation.
- Sugar Predict
- Uses ERP purchase data to suggest cross-sell items, reorder windows and churn signals, in the quoted Precision+ packages.
- ERP integration and workflows
- The vendor says it connects to modern and legacy systems including most ERPs, with no-code and low-code workflow settings.
Plans
Microsoft Dynamics 365 Sales
Dynamics 365 Sales Professional$65
per user / month, paid yearly
Core sales force automation, Microsoft 365 interoperation, reporting and dashboards, with limited customization and automation.
Dynamics 365 Sales Enterprise Edition$105
per user / month, paid yearly
Adds advanced sales force automation, custom apps, Copilot capabilities and included capacity for conversation intelligence.
Dynamics 365 Sales Premium$150
per user / month, paid yearly
Everything in Enterprise plus Sales Insights, AI-recommended actions, data enrichment and 1,000 Copilot Credits per user a month.
Microsoft Relationship SalesCustom
Dynamics 365 Sales Enterprise plus LinkedIn Sales Navigator. Pricing is on request and requires a 10-seat minimum.
SugarAI (formerly SugarCRM)
Standard+$68
per user / month, billed annually
Sales cycle management, business process management, analytics and mobile.
Advanced+$98
per user / month, billed annually
Adds forecasting, mail and calendar integration, geo mapping, AI summaries and the Sugar Cube AI assistant.
Premier+$155
per user / month, billed annually
Adds data enrichment, a news feed, Smart Guides and Discover.
Precision+Custom
Advanced or Premier Plus with Sugar Predict, which uses ERP purchase data for retention and cross-sell. Contact sales.
Ways to pay less
Microsoft Dynamics 365 Sales
- Nonprofit
$23.80 per user / month for nonprofits
Microsoft's nonprofit page lists Dynamics 365 Sales Enterprise at a discounted price of $23.80 per user a month for eligible nonprofits.
SugarAI (formerly SugarCRM)
No public discounts listed.
Common questions
Which is cheaper, Microsoft Dynamics 365 Sales or SugarAI (formerly SugarCRM)?
As of Nov 13, 2026, Microsoft Dynamics 365 Sales is cheaper to start with: $65 a month for each person, against $68 a month for each person for SugarAI (formerly SugarCRM). Microsoft Dynamics 365 Sales starts at $65 per user / month, paid yearly, and SugarAI (formerly SugarCRM) starts at $68 per user / month, billed annually.
Which has a free plan, Microsoft Dynamics 365 Sales or SugarAI (formerly SugarCRM)?
As of Nov 13, 2026, neither Microsoft Dynamics 365 Sales nor SugarAI (formerly SugarCRM) has a free plan. Microsoft Dynamics 365 Sales has a free trial.
Which platforms do Microsoft Dynamics 365 Sales and SugarAI (formerly SugarCRM) run on?
As of Nov 13, 2026, only Microsoft Dynamics 365 Sales lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
- Microsoft Dynamics 365 Sales vs Salesforce
- Microsoft Dynamics 365 Sales vs HubSpot
- Microsoft Dynamics 365 Sales vs Zoho CRM
- Microsoft Dynamics 365 Sales vs Odoo CRM
- Microsoft Dynamics 365 Sales vs Pipedrive
- SugarAI (formerly SugarCRM) vs Salesforce
- SugarAI (formerly SugarCRM) vs HubSpot
- SugarAI (formerly SugarCRM) vs Zoho CRM
- SugarAI (formerly SugarCRM) vs Vtiger
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.