HubSpot vs Microsoft Dynamics 365 Sales
We give HubSpot a 3.4 GPA and Microsoft Dynamics 365 Sales a 3.0, out of 4.0. HubSpot grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HubSpot
Free CRM at the center of a marketing, sales and service suite
Microsoft Dynamics 365 Sales
Microsoft's sales CRM with Copilot and prebuilt sales agents
How we grade them
| 3.4GPAHubSpotVery good | 3.0GPAMicrosoft Dynamics 365 SalesVery good | |
|---|---|---|
| Value for money | CStarter is fair at $20 a seat, and new customers get it from $7. Then it jumps. Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user. | CSales Professional is $65 a user a month, paid yearly, when paid CRMs here start at about $23 in the middle. And that plan has limited customising and no Copilot. The AI starts on Enterprise at $105, and Premium is $150. |
| Free plan and trial | AFree with no end date for 2 users and 1,000 contacts: deal pipelines, email tracking, live chat, a meeting link and dashboards. Zoho CRM's free plan holds more, with 3 users and 5,000 records, but HubSpot's does more. | CNo free plan at all. You get a 30-day trial, which is longer than most CRMs give, but our listing can't say whether it asks for a card. |
| Features | AA CRM with marketing, sales, service and content tools all reading from one customer record. Email tracking, calling, workflows, dashboards and an AI assistant. You'll run out of time before you run out of features. | ASales force automation, forecasting, dashboards, Copilot that drafts emails and sums up deals, prebuilt agents that qualify leads, and custom apps through Power Platform. Deep, in other words. Just know Copilot and custom apps skip the Professional plan. |
| Ease of use | B4.7 from about 15,700 App Store ratings, and it runs in a browser with nothing to install. Starting is easy. Working out the bundles, hubs, seats and credits is not, and Sales Hub Professional makes you buy onboarding. | B4.3 from about 850 App Store ratings, which only just makes a B. It's tied closely to Outlook and Teams, which helps if that's where your team already works. Agents run on Copilot Credits, and extra credits are bought through Azure. |
| Platforms and integrations | AWeb, iPhone and Android, a Chrome extension for Gmail and an add-in for Outlook. More than 2,000 integrations and an API. There's no desktop app, but it lives in a browser tab, so we doubt you'd miss one. | AWeb, iPhone and Android, with the phone app included on every plan. It plugs into Microsoft 365, Outlook, Teams, Excel, Power Platform and LinkedIn Sales Navigator. Notice that list is nearly all Microsoft, mind. |
| Best for | small businesses starting with a free CRM | sales teams that live in Outlook and Teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot and Microsoft Dynamics 365 Sales. How we grade
Where they differ
- HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). Microsoft Dynamics 365 Sales starts at $65 per user / month, paid yearly.
- HubSpot has a free plan. Microsoft Dynamics 365 Sales does not, though it has a free trial.
- Only HubSpot lists a browser extension.
- HubSpot also covers booking links and marketing automation.
- Microsoft Dynamics 365 Sales also covers AI agents and reports.
At a glance
| HubSpot | Microsoft Dynamics 365 Sales | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per seat / month for Starter (new customers: from $7, billed annually) | $65 per user / month, paid yearly |
| Free plan | Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. | None |
| Free trial | 14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire | 30-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | HubSpot, Inc. | Microsoft |
| Price read from | hubspot.com | microsoft.com |
| Checked | Oct 4, 2026 | Oct 5, 2026 |
Who each one suits
HubSpot
- Small teams that want to start on a free CRM and add paid tools later
- Companies that want marketing, sales and service working from one customer database
- Startups and nonprofits that qualify for HubSpot's discount programs
Microsoft Dynamics 365 Sales
- Organizations standardized on Microsoft 365, Outlook and Teams
- Sales teams that want Copilot and AI agents inside the CRM
- Companies that need to tailor the CRM with Power Platform
Worth knowing
HubSpot
- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
Microsoft Dynamics 365 Sales
- There is no free plan, and the listed prices are per user per month, paid yearly.
- Sales Professional has limited customization and no custom apps, Copilot capabilities or conversation intelligence.
- Agents run on Copilot Credits: Premium includes 1,000 per user a month, and extra credits are pay-as-you-go or prepaid through Azure.
- Microsoft Relationship Sales, which bundles LinkedIn Sales Navigator, has a 10-seat minimum and no public price.
Key features
HubSpot
- Free CRM tools
- Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- Sales email and meeting tools
- Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- Workflows and sales automation
- Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- Breeze AI and HubSpot Credits
- Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- Calling and conversation tools
- Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- Connected hubs and integrations
- The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.
Microsoft Dynamics 365 Sales
- Sales force automation
- Every plan includes core sales force automation with reporting and dashboards. Sales Enterprise adds advanced sales force automation and custom apps.
- Copilot in Sales, Outlook and Teams
- Copilot answers natural-language questions about the pipeline, drafts emails and writes opportunity and meeting summaries. It is included from Sales Enterprise, not Professional.
- Sales agents
- Prebuilt agents qualify leads, research opportunities and analyze deals, and custom agents can be built in Copilot Studio. Agents consume Copilot Credits.
- Forecasting and team insights
- Forecasts and charts predict revenue and track performance against goals, and managers can query Copilot for metrics such as conversion and win rates.
- Customization with Power Platform
- Fields, dashboards and views can be configured to match a sales methodology, and Power Platform is used to build custom sales apps and automate business processes.
- Mobile app
- The Dynamics 365 Sales mobile app for iOS and Android is included with every plan and handles tasks such as meeting prep and call logging.
Plans
HubSpot
Free Tools$0
Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20
per seat / month; new customers from $7, billed annually
A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45
per seat / month, annual commitment ($50 billed monthly)
CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75
per seat / month
CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90
per seat / month, annual commitment ($100 billed monthly)
Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150
per seat / month
Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.
Microsoft Dynamics 365 Sales
Dynamics 365 Sales Professional$65
per user / month, paid yearly
Core sales force automation, Microsoft 365 interoperation, reporting and dashboards, with limited customization and automation.
Dynamics 365 Sales Enterprise Edition$105
per user / month, paid yearly
Adds advanced sales force automation, custom apps, Copilot capabilities and included capacity for conversation intelligence.
Dynamics 365 Sales Premium$150
per user / month, paid yearly
Everything in Enterprise plus Sales Insights, AI-recommended actions, data enrichment and 1,000 Copilot Credits per user a month.
Microsoft Relationship SalesCustom
Dynamics 365 Sales Enterprise plus LinkedIn Sales Navigator. Pricing is on request and requires a 10-seat minimum.
Ways to pay less
HubSpot
- Other savings
New-customer Starter offer: from $7 per seat
For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.
- Annual discount
Lower seat price with an annual commitment
Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.
- Startups
HubSpot for Startups: up to 90% off
Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.
- Nonprofit
40% off for eligible nonprofits
New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.
Microsoft Dynamics 365 Sales
- Nonprofit
$23.80 per user / month for nonprofits
Microsoft's nonprofit page lists Dynamics 365 Sales Enterprise at a discounted price of $23.80 per user a month for eligible nonprofits.
