Attio vs Breakcold

Attio

• Startups and small sales teams that want a CRM they can reshape as they grow
• Teams that want records filled in from email and calendar activity rather than typed by hand
• VC-backed startups that qualify for the startup program discount

Breakcold

• Agencies, startups and consultants who sell through LinkedIn and messaging apps
• Teams that want Claude or ChatGPT to work on CRM data through MCP
• Small sales teams, since each extra seat adds $10 a month

Attio

• There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
• Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
• Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
• AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Breakcold

• There is no free plan: after a 14-day trial the base plan is $99 a month, which includes only 1 seat and 2 connected accounts.
• AI features, email and phone enrichment and call recording consume tokens; the plan includes 1,500, and usage beyond that is billed as overage.
• The vendor says it is not a LinkedIn automation or lead generation tool; it is meant for nurturing leads and closing deals.
• The vendor's own comparison describes its calling features as basic.

Attio

Customizable data model

Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.

Email and calendar sync with enrichment

Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.

Workflows and AI agents

Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.

Ask Attio

An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.

Call Intelligence and sequences

Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.

Reporting

Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Breakcold

Multichannel inbox

Conversations from LinkedIn, WhatsApp, Telegram, Gmail and Outlook sync automatically into one inbox and onto the matching contact and deal records.

Kanban sales pipelines

Pipelines are Kanban views on the Deals page, and AI can generate the stages. Pipelines, contacts, custom objects and custom fields are unlimited.

MCP server for AI assistants

An MCP server lets Claude, ChatGPT and other AI clients read and update records, send inbox messages and create tasks, with granular access to each area.

Data enrichment

Person and company enrichment fills in 50+ data points such as job title and company details and uses no tokens. Finding missing emails and phone numbers draws on tokens.

Meeting recorder

A recorder bot joins calls, then transcribes and summarizes them and stores action items and decisions in the CRM. Pre-meeting briefs pull context from past conversations.

Roles, permissions and workspaces

Roles and permissions can keep a user's personal email and social conversations hidden from teammates. One account can hold several workspaces for different businesses or clients.

Attio

• Free$0

  Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.

• Plus$35

  per user / month, billed annually ($44 billed monthly)

  Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.

• Pro$79

  per user / month, billed annually ($99 billed monthly)

  Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.

• EnterpriseCustom

  Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Breakcold

• The Only Plan$79.20

  per month, billed annually at $950.40 ($99 billed monthly)

  1 seat, 2 connected accounts, 3,000 AI CRM actions and unlimited person and company enrichment. Extra seats and accounts are $10 a month each.

Attio

• Annual discount

  Save 20% with annual billing

  Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

• Startups

  Startup program: 80% off Pro in year one

  VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

Breakcold

• Annual discount

  Save 20% with annual billing, 10% quarterly

  Annual billing costs $950.40 a year, equal to $79.20 a month against $99. Quarterly billing is $267.30 every 3 months, equal to $89.10 a month. Add-on prices are unchanged.