Salesforce vs Twenty
We give Salesforce a 3.2 GPA and Twenty a 3.4, out of 4.0. Salesforce grades higher on platforms. Twenty grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
Twenty
Open-source CRM with a custom data model, cloud or self-hosted
How we grade them
| 3.2GPASalesforceVery good | 3.4GPATwentyVery good | |
|---|---|---|
| Value for money | CStarter Suite is $25 a seat, about what a CRM usually costs. Then it quadruples. Quoting and forecasting wait for Pro Suite at $100 a seat on an annual contract, and the API is another $25 a seat there unless you go up to Core at $195. | ACloud Pro is $9 a user a month on yearly billing, or $12 monthly, when paid CRMs here start at about $24 in the middle. And it isn't stripped: unlimited records and custom objects, workflows, AI agents and the API are all in. SSO and audit logs need Organization at $19. |
| Free plan and trial | BThe Free Suite covers 2 people with leads, opportunities, cases, reports and up to 100 marketing emails a month, no card needed. Two seats is tight for a sales team, and you have to log in at least once every 60 days to keep it free. | BThe open-source core is free on your own servers, with full customisation, custom apps and up to 5 workspaces. But that means hosting it yourself with community support. The cloud has no free plan, only a 30-day trial that doesn't need a card. |
| Features | ALeads, accounts, opportunities, quotes, forecasting, territories, drag-and-drop automation, dashboards, and Agentforce AI agents on the top edition. That's the whole job and then some. Just note how much of it starts at Pro Suite or higher. | ACustom objects with more than 20 field types, table, kanban and calendar views of anything, a visual workflow builder, Google and Microsoft email and calendar sync, AI agents that work within your permissions, and REST and GraphQL APIs that follow your own data model. That's deep. |
| Ease of use | B4.75 from about 353,000 App Store ratings, which would normally be an A. But Hacker News commenters call the platform overly complex, and reviewers say the phone app buries everyday actions several steps deep. | BNo rating on record, so a B is our ceiling, and that's for the cloud, which Twenty hosts for you. It's aimed at technical teams, and designing your own data model is real work. The free route adds a server to run. |
| Platforms and integrations | AWeb, iPhone, iPad and Android, plus a browser extension from Pro Suite. Every edition connects to Slack, and it works with Tableau, Gmail, Outlook and MuleSoft. There's an API, but it's included from Core and costs extra on Pro Suite. | BIt's a web app, and our listing has no phone or desktop app. It connects to Google Workspace, Microsoft 365 and Zapier, and cloud workspaces come with an MCP server for Claude and ChatGPT. The API is on every plan, limited to 50 calls a minute on Pro. |
| Best for | big sales teams that need forecasting and depth | technical teams shaping a CRM around their data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Salesforce and Twenty. How we grade
Where they differ
- Salesforce starts at $25 per user / month, billed monthly or annually. Twenty starts at $9 per user / month, billed yearly ($12 billed monthly).
- Only Salesforce lists iOS and Android apps.
- Only Salesforce lists a browser extension.
- Twenty is open source and self-hostable, according to its own site.
- Salesforce also covers reports.
At a glance
| Salesforce | Twenty | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $25 per user / month, billed monthly or annually | $9 per user / month, billed yearly ($12 billed monthly) |
| Free plan | Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days. | Self-hosted Pro: the open-source core is free on your own infrastructure, with full customization, custom apps, up to 5 workspaces and community support. The cloud has no free plan. |
| Free trial | 30-day free trial with no credit card required; the Starter Suite trial covers up to 10 users | 30-day free trial of the cloud, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Salesforce, Inc. | Twenty.com PBC |
| Price read from | salesforce.com | twenty.com |
| Checked | Oct 5, 2026 | Oct 5, 2026 |
Who each one suits
Salesforce
- Sales organizations that need forecasting, territories and deep customization
- Very small teams that want a free CRM for 2 users
- Companies that want sales, service and marketing on one platform
- Teams planning to put AI agents to work across the sales cycle
Twenty
- Technical teams that want to shape a CRM around their own data model
- Organizations that need to self-host and own their CRM data
- Teams wanting a low per-seat price with unlimited custom objects
Worth knowing
Salesforce
- The Free Suite covers only 2 users and 100 marketing emails a month, and stays free only with a login at least every 60 days.
- Only Starter Suite can be billed monthly. Pro Suite, Core, Advanced and Max are billed annually, and Pro Suite requires a contract.
- On Pro Suite the Web Services API costs an extra $25 per user / month and Flow Builder is limited to 5 flows per org.
- Agentforce for Sales is a paid add-on on Core and Advanced, listed from $125 per user / month; only Max includes it.
Twenty
- The hosted cloud has no free plan, only a 30-day trial; the free option means self-hosting with community support.
- SSO, row-level permissions and audit logs need Organization at $19 per user / month, on cloud or self-hosted.
- Pro API access is limited to 50 calls a minute, or 100 on Organization.
- Twenty's own docs say its integration ecosystem is not yet as broad as Salesforce's or HubSpot's.
Key features
Salesforce
- Lead and opportunity management
- Leads, accounts, contacts and opportunities are tracked on every edition, with lead routing, duplicate blocking and web-to-lead capture. Quotes, contracts and orders start at Pro Suite.
- Forecasting and pipeline inspection
- Pro Suite includes sales forecasting. Core and above add advanced forecast and pipeline management, pipeline inspection, opportunity scoring, deal insights and sales territories.
- Agentforce AI agents
- Agentforce agents take on lead nurturing, prospecting and pipeline management. They are included in Max and listed as an add-on from $125 per user / month on Core and Advanced.
- Flow automation
- Flow Builder automates sales processes with drag-and-drop steps. Pro Suite allows 5 flows per org, and approval processes start at Core.
- Reports, dashboards and Tableau Next
- Customizable reports and dashboards are on every edition, including the Free Suite. Tableau Next analytics and advanced reporting features are included from Core.
- Slack, mobile and browser access
- Every edition connects to Slack. The iPhone, iPad and Android app is included from Starter Suite; offline mobile use and the Sales Cloud Everywhere browser extension start at Pro Suite.
Twenty
- Custom data model
- Create custom objects, add fields from more than 20 field types and relate any objects to each other. Objects, fields and records are unlimited on every plan.
- Table, kanban and calendar views
- Any object can be shown as a table, a kanban board or a calendar, with AND/OR filters, multi-field sorting, grouping and saved views.
- No-code workflows
- A visual builder automates processes triggered by record changes, schedules, manual actions or incoming webhooks. Cloud Pro includes 50 workflow credits a year on yearly billing.
- Email and calendar sync
- Connect Google Workspace or Microsoft 365 mailboxes and calendars; emails and events attach to the matching people and companies, and you can send email from Twenty.
- AI agents and MCP server
- AI agents answer questions, enrich records and run multi-step tasks within your permission model. Cloud workspaces ship with an MCP server for assistants such as Claude and ChatGPT.
- API and apps framework
- REST and GraphQL endpoints follow your custom data model, with webhooks. Developers can ship objects, server logic and React components as TypeScript apps.
Plans
Salesforce
Free Suite$0
2 user licenses with lead, opportunity and case management, simple email marketing and connected Slack conversations.
Starter Suite$25
per user / month, billed monthly or annually
Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing and the mobile app.
Pro Suite$100
per user / month, billed annually
Everything in Starter plus more customization and automation, sales quoting and forecasting, and access to AgentExchange.
Core$195
per user / month, billed annually
Sales Cloud with advanced forecasting and pipeline management, API access, Premier Success, Slack Business+ and Tableau Next.
Advanced$395
per user / month, billed annually
Adds enhanced security, Sales Programs, predictive forecasting, lead scoring, a full sandbox and 1 GB of data storage per user.
Max$550
per user / month, billed annually
Adds Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, Slack Enterprise+ and 2.75M Flex Credits a year.
Twenty
Pro, self-hosted$0
The open-source core on your own servers: full customization, custom apps, up to 5 workspaces and community support.
Pro, cloud$9
per user / month, billed yearly ($12 billed monthly)
Hosted by Twenty with unlimited seats, records and custom objects, workflows, AI agents, the API and standard support.
Organization$19
per user / month, billed yearly ($25 billed monthly)
Cloud or a self-hosted license. Adds row-level permissions, SAML/OIDC SSO, audit logs and priority support; a custom domain on cloud.
EnterpriseFrom $50k
per year
Single-tenant isolation, IP allow-listing, SCIM provisioning and dedicated support with an SLA. Self-hosted adds air-gapped deployment and LTS releases.
Ways to pay less
Salesforce
- Nonprofit
10 free Nonprofit Cloud licenses
Through the Power of Us Program, eligible nonprofits receive 10 Salesforce Nonprofit Cloud Core licenses at no cost, with discounts on additional licenses.
Twenty
- Annual discount
25% off with yearly billing
The pricing toggle marks yearly billing as 25% off: cloud Pro is $9 per user a month yearly against $12 monthly, and Organization is $19 against $25.
