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ToolGPA

HubSpot vs Twenty

We give HubSpot and Twenty the same GPA: 3.4 out of 4.0. HubSpot grades higher on the free plan and platforms. Twenty grades higher on value for money. They get the same grade on features and ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

HubSpot

Free CRM at the center of a marketing, sales and service suite

Free plan · from $20/mo
Full detailshubspot.com

Twenty

Open-source CRM with a custom data model, cloud or self-hosted

Free plan · from $9/mo
Full detailstwenty.com

How we grade them

3.4GPAHubSpotVery good3.4GPATwentyVery good
Value for money
CStarter is fair at $20 a seat, and new customers get it from $7. Then it jumps. Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user.
ACloud Pro is $9 a user a month on yearly billing, or $12 monthly, when paid CRMs here start at about $24 in the middle. And it isn't stripped: unlimited records and custom objects, workflows, AI agents and the API are all in. SSO and audit logs need Organization at $19.
Free plan and trial
AFree with no end date for 2 users and 1,000 contacts: deal pipelines, email tracking, live chat, a meeting link and dashboards. Zoho CRM's free plan holds more, with 3 users and 5,000 records, but HubSpot's does more.
BThe open-source core is free on your own servers, with full customisation, custom apps and up to 5 workspaces. But that means hosting it yourself with community support. The cloud has no free plan, only a 30-day trial that doesn't need a card.
Features
AA CRM with marketing, sales, service and content tools all reading from one customer record. Email tracking, calling, workflows, dashboards and an AI assistant. You'll run out of time before you run out of features.
ACustom objects with more than 20 field types, table, kanban and calendar views of anything, a visual workflow builder, Google and Microsoft email and calendar sync, AI agents that work within your permissions, and REST and GraphQL APIs that follow your own data model. That's deep.
Ease of use
B4.7 from about 15,700 App Store ratings, and it runs in a browser with nothing to install. Starting is easy. Working out the bundles, hubs, seats and credits is not, and Sales Hub Professional makes you buy onboarding.
BNo rating on record, so a B is our ceiling, and that's for the cloud, which Twenty hosts for you. It's aimed at technical teams, and designing your own data model is real work. The free route adds a server to run.
Platforms and integrations
AWeb, iPhone and Android, a Chrome extension for Gmail and an add-in for Outlook. More than 2,000 integrations and an API. There's no desktop app, but it lives in a browser tab, so we doubt you'd miss one.
BIt's a web app, and our listing has no phone or desktop app. It connects to Google Workspace, Microsoft 365 and Zapier, and cloud workspaces come with an MCP server for Claude and ChatGPT. The API is on every plan, limited to 50 calls a minute on Pro.
Best forsmall businesses starting with a free CRMtechnical teams shaping a CRM around their data

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot and Twenty. How we grade

Where they differ

  • HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). Twenty starts at $9 per user / month, billed yearly ($12 billed monthly).
  • Only HubSpot lists iOS and Android apps.
  • Only HubSpot lists a browser extension.
  • Twenty is open source and self-hostable, according to its own site.
  • HubSpot also covers booking links and marketing automation.
  • Twenty also covers AI agents.
In commonFree planWebPublic APIAI featuresSales pipelineWorkflow automation

At a glance

HubSpotTwenty
PricingFree planFree plan
Starts at$20 per seat / month for Starter (new customers: from $7, billed annually)$9 per user / month, billed yearly ($12 billed monthly)
Free planFree tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding.Self-hosted Pro: the open-source core is free on your own infrastructure, with full customization, custom apps, up to 5 workspaces and community support. The cloud has no free plan.
Free trial14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire30-day free trial of the cloud, no credit card required
Web
iOS
Android
Browser extension
Made byHubSpot, Inc.Twenty.com PBC
Price read fromhubspot.comtwenty.com
CheckedOct 4, 2026Oct 5, 2026

Who each one suits

HubSpot

  • Small teams that want to start on a free CRM and add paid tools later
  • Companies that want marketing, sales and service working from one customer database
  • Startups and nonprofits that qualify for HubSpot's discount programs

Twenty

  • Technical teams that want to shape a CRM around their own data model
  • Organizations that need to self-host and own their CRM data
  • Teams wanting a low per-seat price with unlimited custom objects

Worth knowing

HubSpot

  • The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
  • Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
  • Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
  • The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.

Twenty

  • The hosted cloud has no free plan, only a 30-day trial; the free option means self-hosting with community support.
  • SSO, row-level permissions and audit logs need Organization at $19 per user / month, on cloud or self-hosted.
  • Pro API access is limited to 50 calls a minute, or 100 on Organization.
  • Twenty's own docs say its integration ecosystem is not yet as broad as Salesforce's or HubSpot's.

Key features

HubSpot

Free CRM tools
Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
Sales email and meeting tools
Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
Workflows and sales automation
Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
Breeze AI and HubSpot Credits
Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
Calling and conversation tools
Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
Connected hubs and integrations
The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Twenty

Custom data model
Create custom objects, add fields from more than 20 field types and relate any objects to each other. Objects, fields and records are unlimited on every plan.
Table, kanban and calendar views
Any object can be shown as a table, a kanban board or a calendar, with AND/OR filters, multi-field sorting, grouping and saved views.
No-code workflows
A visual builder automates processes triggered by record changes, schedules, manual actions or incoming webhooks. Cloud Pro includes 50 workflow credits a year on yearly billing.
Email and calendar sync
Connect Google Workspace or Microsoft 365 mailboxes and calendars; emails and events attach to the matching people and companies, and you can send email from Twenty.
AI agents and MCP server
AI agents answer questions, enrich records and run multi-step tasks within your permission model. Cloud workspaces ship with an MCP server for assistants such as Claude and ChatGPT.
API and apps framework
REST and GraphQL endpoints follow your custom data model, with webhooks. Developers can ship objects, server logic and React components as TypeScript apps.

Plans

HubSpot

  • Free Tools$0

    Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

  • Starter$20

    per seat / month; new customers from $7, billed annually

    A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

  • Smart CRM Professional$45

    per seat / month, annual commitment ($50 billed monthly)

    CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

  • Smart CRM Enterprise$75

    per seat / month

    CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

  • Sales Hub Professional$90

    per seat / month, annual commitment ($100 billed monthly)

    Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

  • Sales Hub Enterprise$150

    per seat / month

    Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Twenty

  • Pro, self-hosted$0

    The open-source core on your own servers: full customization, custom apps, up to 5 workspaces and community support.

  • Pro, cloud$9

    per user / month, billed yearly ($12 billed monthly)

    Hosted by Twenty with unlimited seats, records and custom objects, workflows, AI agents, the API and standard support.

  • Organization$19

    per user / month, billed yearly ($25 billed monthly)

    Cloud or a self-hosted license. Adds row-level permissions, SAML/OIDC SSO, audit logs and priority support; a custom domain on cloud.

  • EnterpriseFrom $50k

    per year

    Single-tenant isolation, IP allow-listing, SCIM provisioning and dedicated support with an SLA. Self-hosted adds air-gapped deployment and LTS releases.

Ways to pay less

HubSpot

  • Other savings

    New-customer Starter offer: from $7 per seat

    For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

  • Annual discount

    Lower seat price with an annual commitment

    Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

  • Startups

    HubSpot for Startups: up to 90% off

    Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

  • Nonprofit

    40% off for eligible nonprofits

    New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.

Twenty

  • Annual discount

    25% off with yearly billing

    The pricing toggle marks yearly billing as 25% off: cloud Pro is $9 per user a month yearly against $12 monthly, and Organization is $19 against $25.

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