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Alternatives · CRM

Odie (formerly Totango) alternatives

As of Nov 13, 2026, the best Odie (formerly Totango) alternative for most people is HubSpot (3.2 GPA), first in our ranking of CRM tools. It's also the best free one. The catch, in its listing's words: "Free tools for up to 2 users and 1,000 contacts with no expiry date."

Odie (formerly Totango) compared with 5 alternatives: Planhat, ChurnZero, Salesforce, HubSpot and Affinity.

Odie (formerly Totango) is a paid product, starting at $500 per month and up (Customer Knowledge Engine), yearly terms. 2 of the 5 alternatives are free or have a free plan.

Listings checked up to Nov 13, 2026 · Where the facts come from

Black Friday: is there a Odie (formerly Totango) sale?

At a glance

ToolPriceFree planRuns on
Odie (formerly Totango)This toolFrom $500/moNoWeb
PlanhatPaidNoWeb
ChurnZeroPaidNoWeb
SalesforceFree plan · from $25/moYesWeb, iOS, Android, Browser extension
HubSpotFree plan · from $20/moYesWeb, iOS, Android, Browser extension
AffinityFrom $2,000/yrNoWeb, Browser extension

Price against what you get

Odie (formerly Totango) starts at $500 a month and scores 2.3 out of 4 on features, ease of use and platforms. 2 of the 3 alternatives on this chart score higher and start lower: Salesforce and HubSpot.

Affinity starts lower without scoring higher.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$1$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessOdie (formerly Totang…SalesforceHubSpotAffinity

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of CRM tools, and the best at every price

How each one differs from Odie (formerly Totango)

  1. Planhat

    AI-led CRM spanning sales, customer success and renewals

    • Planhat also covers sales pipeline and reports.
    • Planhat does not cover dashboards, which Odie (formerly Totango) does.

    Suits: B2B companies that want sales and customer success on one customer record

  2. ChurnZero

    Customer success platform for tracking churn risk and renewals

    • ChurnZero also covers surveys and reports.
    • ChurnZero does not cover dashboards, which Odie (formerly Totango) does.

    Suits: Subscription software companies with a dedicated customer success team

  3. Salesforce

    CRM platform for sales teams with AI agents and a free 2-user suite

    • Salesforce starts at $25 per user / month, billed monthly or annually.
    • Salesforce has a free plan, which Odie (formerly Totango) lacks.
    • Salesforce also lists iOS and Android apps and a browser extension.
    • Salesforce also covers sales pipeline and reports.
    • Salesforce does not cover dashboards, which Odie (formerly Totango) does.

    Suits: Sales organizations that need forecasting, territories and deep customization

  4. HubSpot

    Free CRM at the center of a marketing, sales and service suite

    • HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan, which Odie (formerly Totango) lacks.
    • HubSpot also lists iOS and Android apps and a browser extension.
    • HubSpot also covers booking links, sales pipeline and marketing automation.
    • HubSpot does not cover AI agents and dashboards, which Odie (formerly Totango) does.

    Suits: Small teams that want to start on a free CRM and add paid tools later

  5. Affinity

    Relationship-intelligence CRM for investment and deal teams

    • Affinity starts at $2,000 per user / year, billed annually.
    • Affinity also lists a browser extension.
    • Affinity also covers meeting notes, sales pipeline and reports.
    • Affinity does not cover workflow automation and dashboards, which Odie (formerly Totango) does.

    Suits: Venture capital, private equity and investment banking teams

Limits worth knowing in Odie (formerly Totango)

  • The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
  • Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
  • There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
  • On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.
Odie (formerly Totango) pricing and details

Common questions

What are the alternatives to Odie (formerly Totango)?

The alternatives to Odie (formerly Totango) in this directory are Planhat, ChurnZero, Salesforce, HubSpot and Affinity. Each one has a side-by-side comparison with Odie (formerly Totango).

Is there a free alternative to Odie (formerly Totango)?

Yes. Salesforce and HubSpot have a free plan alongside paid ones.

Which Odie (formerly Totango) alternatives work on Android?

The Odie (formerly Totango) listing does not include an Android app. Salesforce and HubSpot list one.

Which Odie (formerly Totango) alternatives work on iOS?

The Odie (formerly Totango) listing does not include an iOS app. Salesforce and HubSpot list one.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 4, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.

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