Bigin by Zoho CRM vs Less Annoying CRM
We give Bigin by Zoho CRM a 3.4 GPA and Less Annoying CRM a 3.0, out of 4.0. Bigin by Zoho CRM grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Bigin by Zoho CRM
Pipeline-based CRM from Zoho for small businesses
Less Annoying CRM
Simple CRM for small businesses at one flat per-user price
How we grade them
| 3.4GPABigin by Zoho CRMVery good | 3.0GPALess Annoying CRMVery good | |
|---|---|---|
| Value for money | AExpress is $7 a user a month billed yearly, or $9 monthly, when paid CRMs here start at about $23 in the middle. It has 3 team pipelines, 50,000 records, 30 automations and mass email. Even the top edition, Bigin 360, is only $18. | AOne plan, $15 a user a month, with every feature, unlimited contacts and pipelines and 25 GB of storage each. Paid CRMs here start at about $24 in the middle, and most hold things back for dearer tiers. No discount for paying yearly, mind. |
| Free plan and trial | BFree for good, but for a single user: 1 pipeline, 500 records and 3 automations. You do get the built-in phone, a booking page, web forms and the phone apps. Fine for a one-person shop, tight the day you hire. | CNo free plan. The trial is 30 days with no feature limits and no credit card, which is about as fair as trials get. After that it's $15 a user. |
| Features | BPipelines for any process, workflows, calls made and recorded inside the app, email and WhatsApp Business, web forms, booking pages and payment links. Good basics. But even the top edition stops at 15 pipelines, 100 automation rules and 50 custom fields a module, and AI starts on Premier. | BContact pages with notes, files and logged emails, unlimited pipelines, follow-up tasks, a morning agenda email, forms and reports. Solid basics, kept simple on purpose. The vendor suggests staying under about 50,000 contacts and companies, so it isn't built for huge databases. |
| Ease of use | BThere's no App Store rating on record for it, so a B is our ceiling. It's built as a first CRM for people coming off spreadsheets, and there's one-click migration to Zoho CRM if you outgrow it. | BThere's no App Store rating on record for it, so a B is our ceiling. One plan means there's nothing to compare, and phone and email support is free if you get stuck. |
| Platforms and integrations | AWeb, Mac, iPhone, iPad and Android. It connects to Gmail, Outlook, WhatsApp Business, Google Workspace, Teams, Zoom, Mailchimp and QuickBooks, and there's an API. Email and WhatsApp integration start on Express. | BIt runs in a browser on any device, with no downloads, and no native apps are listed. It syncs with Google and Outlook calendars, logs email from Google, Microsoft or IMAP, and connects to Mailchimp and Zapier. There's an API too. |
| Best for | a first CRM for a small business | small businesses moving off spreadsheets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bigin by Zoho CRM and Less Annoying CRM. How we grade
Where they differ
- Bigin by Zoho CRM starts at $7 per user / month, billed yearly ($9 billed monthly). Less Annoying CRM starts at $15 per user / month, plus applicable tax.
- Bigin by Zoho CRM has a free plan. Less Annoying CRM does not, though it has a free trial.
- Only Bigin by Zoho CRM lists macOS, iOS and Android apps.
- Bigin by Zoho CRM also covers booking links and workflow automation.
- Less Annoying CRM also covers tasks and calendar.
At a glance
| Bigin by Zoho CRM | Less Annoying CRM | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7 per user / month, billed yearly ($9 billed monthly) | $15 per user / month, plus applicable tax |
| Free plan | Free edition for a single user: 1 pipeline, 500 records, 3 automations, built-in phone, a standard dashboard, 1 booking page, web forms and the mobile apps. | None |
| Free trial | 15-day free trial, no credit card required; the account moves to the Free plan afterwards | 30-day free trial with no feature limits, no credit card required |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Made by | Zoho Corporation | Less Annoying CRM |
| Price read from | bigin.com | lessannoyingcrm.com |
| Checked | Oct 5, 2026 | Oct 5, 2026 |
Who each one suits
Bigin by Zoho CRM
- Small businesses moving from spreadsheets to a first CRM
- Solo users who can work within a free single-user plan
- Teams already using Zoho Books, Zoho Desk or other Zoho apps
Less Annoying CRM
- Solo users and small teams moving off spreadsheets
- Buyers who want one price with every feature included
- Teams that value free phone and email support
Worth knowing
Bigin by Zoho CRM
- The Free edition allows only 1 user, a single pipeline and 500 records.
- Records are capped by edition: 50,000 on Express, 100,000 on Premier and 1 million on Bigin 360, with add-ons for more.
- AI tools such as the writing assistant and record summaries start at Premier and draw on a monthly credit allowance.
- Custom fields are limited to 10 per module on Express, 25 on Premier and 50 on Bigin 360.
Less Annoying CRM
- There is no free plan; after the 30-day trial it costs $15 per user a month.
- The pricing page describes access through a browser on any device, with no downloads or installs; no native apps are listed.
- The vendor suggests staying below about 50,000 contacts and companies in total.
- Paying annually is possible but brings no discount, and the vendor states it offers no discounts of any kind.
Key features
Bigin by Zoho CRM
- Team pipelines
- Any customer-facing process, not only sales, can run as a pipeline with customizable stages. Paid editions allow 3 to 15 team pipelines, and connected pipelines follow a customer from one team's pipeline to the next.
- Workflow automation
- Workflows trigger actions instantly or on a schedule. The Free edition allows 3 automations, Express 30, Premier 50 and Bigin 360 100, with stage transition rules from Premier.
- Built-in phone, email and WhatsApp
- Calls can be made, received and recorded inside Bigin. Express adds integration with Gmail, Outlook and Zoho Mail, mass email with insights, and WhatsApp Business.
- Forms, booking pages and payment links
- Web forms feed contacts and pipelines, booking pages let clients schedule meetings, and payment links collect money through gateways such as Stripe and PayPal.
- AI assistants
- From Premier, AI drafts emails, suggests replies, summarizes records and flags cross-sell and churn signals, drawing on 1,000 credits a month, or 3,000 on Bigin 360.
- Mobile and Mac apps
- Apps for iOS, iPadOS, Android and macOS manage customer records away from the desk, and a business card scanner fills in new contacts.
Less Annoying CRM
- Contact profiles and history
- Each contact has one page with notes, files, tasks, events and logged emails, all date-stamped, plus unlimited custom fields and groups.
- Pipelines and lead tracking
- Unlimited pipelines with customizable stages and stage-specific fields show what is open, stalled or closing, with follow-up tasks on each lead.
- Tasks and daily agenda email
- Follow-up tasks are linked to contacts and leads, and a morning email lists the events, tasks and follow-ups due that day.
- Calendar and email sync
- Calendars sync two ways with Google and Outlook, and email is logged automatically from Google, Microsoft or IMAP accounts.
- Form builder
- Intake forms create CRM records automatically, and workflows organize the submissions and trigger follow-up tasks.
- Reports and exports
- Activity, task and pipeline reports can be filtered by custom field, pipeline stage or group, and all data can be exported to a spreadsheet at any time.
Plans
Bigin by Zoho CRM
Free$0
Single user: 1 pipeline, 500 records, 3 automations, built-in phone, standard dashboard, 1 booking page and web forms.
Express$7
per user / month, billed yearly ($9 billed monthly)
3 team pipelines, 50,000 records, 30 automations, email and WhatsApp Business integration, mass email and 10 custom fields per module.
Premier$12
per user / month, billed yearly ($15 billed monthly)
5 team pipelines, 100,000 records, 50 advanced automations, multiple currencies and AI tools with 1,000 AI credits a month.
Bigin 360$18
per user / month, billed yearly ($21 billed monthly)
15 team pipelines, 1 million records, 100 automation rules, 100 booking pages, 1,000 mass emails a day and 3,000 AI credits a month.
Less Annoying CRM
Less Annoying CRM$15
per user / month, billed month to month, plus applicable tax
The only plan: unlimited contacts, companies, pipelines and custom fields, 25 GB of file storage per user, and free phone and email support.
Ways to pay less
Bigin by Zoho CRM
- Annual discount
Save up to 35% with yearly billing
Bigin's pricing page advertises savings of up to 35% for yearly billing. In US dollars Express is $7 per user a month billed yearly against $9 monthly, and Premier $12 against $15.
Less Annoying CRM
No public discounts listed.
