HubSpot vs Spiro (2026): which should you pick?
As of Nov 13, 2026, we pick HubSpot: it is first in our ranking of CRM tools, and it grades higher too, 3.2 against 1.4.
Checked Oct 4, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
HubSpot grades higher on value for money, the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HubSpot
Free CRM at the center of a marketing, sales and service suite
Spiro
CRM for manufacturers that captures activity and ties to ERP orders
Which one is for you
Pick HubSpot if
- Fits if there are one or two of you with under 1,000 contacts and you want to pay nothing
- Works for teams that want sales, marketing and support on the same customer record
Look elsewhere if
- Skip it if you're past 1,000 contacts or 2 users and won't pay, because that's where free stops
- Pricey if you need sequences and custom workflows: Sales Hub Professional is $90 a seat plus $1,500 up front
- Not for you if you want one plain price: it's bundles, hubs, seat types and credits that don't roll over
- Watch out: the $7 Starter offer is for new customers against a $20 list price, and another page says from $15
- Tight if you sell on the road, as reviewers say the phone app does less than the website and there's no desktop app
Pick Spiro if
- Fits if you run a manufacturer with an ERP and a sales team of 10 or more
- Works for sales teams that would rather not type in call and email notes
Look elsewhere if
- Not for you if you are under 10 people, a non-manufacturer or outside North America, as the vendor itself says
- Pricey if you add it up: $1,500 a seat, plus modules and $5,000-plus setup
- Watch out: the phone app, notetaker and routes are extra per user
- Skip it if you need a trial, since none is offered
How we grade them
| 3.2GPAHubSpotVery good | 1.4GPASpiroWeak | |
|---|---|---|
| Value for money | CStarter lists at $20 a seat, mid-pack for the CRMs here, and new customers get it from $7. Then it jumps: Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user. Mid-priced at the bottom, dear at the top. | D$1,500 a user a year for a full license, about $125 a month, against a category middle of $29. Phone app, notetaker and routes are extra, org-wide modules run $2,500 to $9,000 a year, and setup starts at $5,000. |
| Free plan and trial | BFree with no end date for 2 users and 1,000 contacts, with deal pipelines, email tracking, live chat, a meeting link and dashboards. But 1,000 contacts is a wall you'll hit, and HubSpot's logo sits on your chat and marketing emails. | FNo free plan and no trial. Nothing is free except reading the pricing page. |
| Features | AThe CRM job, then marketing, service and content tools all reading from the same customer record; no other CRM here covers all four. Email tracking, calling, workflows, dashboards, an AI assistant and more than 2,000 integrations. Much of it is locked to paid tiers. | CAutomatic activity capture, ERP order visibility, an AI assistant, quotes, tickets, territories and route planning. Quotes, tickets and territories are each priced as separate modules. |
| Ease of use | A4.7 from about 15,700 App Store ratings, the highest score among the CRMs here with that many ratings. It runs in a browser with nothing to install, and adding a contact fills in the company details for you. | CNo store rating on record. An ERP connection and paid setup are part of getting started. |
| Platforms and integrations | BWeb, iPhone and Android, with a Chrome extension for Gmail and an add-in for Outlook, but no desktop app. More than 2,000 integrations and an API, the longest list in this category. | CWeb with a phone app sold as an add-on at $350 a user a year. No integrations are listed on the pages read. |
| Best for | small businesses starting with a free CRM | a CRM for manufacturers tied to ERP orders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot and Spiro. How we grade
Price against what you get
HubSpot starts at $20 a month for each person and scores 3.7 out of 4 on features, ease of use and platforms. Spiro starts at $41.67 a month when paid by the year for each person and scores 2.0.
HubSpot scores higher and starts $21.67 a month lower. Of the other CRM tools on the chart, none scores higher than HubSpot for less, and 50 score higher than Spiro for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HubSpot also covers booking links, marketing automation and workflow automation.
- Spiro also covers reports, email campaigns and quotes and estimates.
At a glance
| HubSpot | Spiro | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $20 per seat / month for Starter (new customers: from $7, billed annually) | $500 per user / year (email sync seat); $1,500 for a full license |
| Free plan | Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. | None |
| Free trial | 14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | HubSpot, Inc. | Cordance Operations LLC |
| Price read from | hubspot.com | spiro.ai |
| Checked | Oct 4, 2026 | Nov 13, 2026 |
Worth knowing
HubSpot
- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
Spiro
- The vendor says Spiro is not for non-manufacturers, teams under 10, or buyers outside North America.
- Add-ons cost extra: Phone App $350, Notetaker $420 and Routes $480 per user a year.
- Org-wide modules are $5,000 a year for Tickets, $9,000 for Quotes, $2,500 for Marketing Insights and $5,000 for Territory Management.
- Setup is sold separately, with projects starting at $5,000.
Key features
HubSpot
- Free CRM tools
- Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- Sales email and meeting tools
- Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- Workflows and sales automation
- Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- Breeze AI and HubSpot Credits
- Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- Calling and conversation tools
- Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- Connected hubs and integrations
- The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.
Spiro
- Automatic activity capture
- Customer emails and activity are recorded without manual entry, which the vendor calls an anti-CRM approach.
- ERP order visibility
- Pulls sales orders, products and customer numbers from an ERP so reps see repeat-order history next to each account.
- AI assistant and notetaker
- AI insights are included. A separate Notetaker add-on writes meeting notes, transcripts and follow-up emails.
- Quotes, tickets and territories
- Organization-wide add-on modules for PDF quotes, customer issue tickets and lead assignment by region or rule.
- Route planning
- A Routes add-on plans visit routes and schedules for field reps.
Plans
HubSpot
Free Tools$0
Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20
per seat / month; new customers from $7, billed annually
A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45
per seat / month, annual commitment ($50 billed monthly)
CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75
per seat / month
CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90
per seat / month, annual commitment ($100 billed monthly)
Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150
per seat / month
Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.
Spiro
Email Sync$500
per user / year
Customer emails are captured and synced to Spiro.
Read Only$1,000
per user / year
View everything in Spiro with no edits, emails or updates.
Full License$1,500
per user / year
Full access to create, edit, send and manage; includes AI insights, ERP integration, mobile app and reporting.
Ways to pay less
HubSpot
- Other savings
New-customer Starter offer: from $7 per seat
For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.
- Annual discount
Lower seat price with an annual commitment
Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.
- Startups
HubSpot for Startups: up to 90% off
Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.
- Nonprofit
40% off for eligible nonprofits
New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.
Spiro
No public discounts listed.
Common questions
Which is cheaper, HubSpot or Spiro?
As of Nov 13, 2026, HubSpot is cheaper to start with: $20 a month for each person, against $41.67 a month when paid by the year for each person for Spiro. HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually), and Spiro starts at $500 per user / year (email sync seat); $1,500 for a full license.
Which has a free plan, HubSpot or Spiro?
As of Nov 13, 2026, only HubSpot has a free plan. Spiro does not.
Which platforms do HubSpot and Spiro run on?
As of Nov 13, 2026, only HubSpot lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.