Attio vs Lightfield

Attio

• Startups and small sales teams that want a CRM they can reshape as they grow
• Teams that want records filled in from email and calendar activity rather than typed by hand
• VC-backed startups that qualify for the startup program discount

Lightfield

• Founders and early sales teams who do not want to update a CRM by hand
• Teams that want call recording, transcripts and the CRM in one product
• Startups willing to pay for vendor-supported outbound on higher plans

Attio

• There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
• Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
• Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
• AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Lightfield

• Starter is capped at 3 users and has no workflows, automations, sequences, dashboards or viewer seats.
• The step up is steep: Pro costs $999 a month per workspace, billed annually, and includes 5 capture seats; extra ones are $200 a month.
• Workflows, automations, sequences and advanced enrichment draw on an annual credit allowance, with overage billed unless a cap is set.
• The vendor describes it as a web app; its site lists no desktop or mobile apps.

Attio

Customizable data model

Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.

Email and calendar sync with enrichment

Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.

Workflows and AI agents

Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.

Ask Attio

An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.

Call Intelligence and sequences

Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.

Reporting

Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Lightfield

Automatic data capture

Connects Gmail or Outlook and their calendars, matches each email and meeting to the right contact, account and deal, and keeps fields such as deal stage current without manual entry.

Meeting recorder

A built-in recorder joins external calls on Zoom, Google Meet and Microsoft Teams, produces searchable transcripts and summaries, tracks commitments as tasks and drafts follow-up emails.

Agent chat

Ask about deals in plain English and get answers with citations linking to the exact moment in a call. Viewer seats on Pro and above can use chat to query records.

Workflows, automations and sequences

Event-driven automations and email sequences are described in plain language. They start on Pro and consume workspace credits; multi-channel sequences need Growth.

Pipeline generation

Target accounts are scored on fit and timing using hiring, funding and tech stack signals, with verified contacts and warm intro paths from the team's LinkedIn connections.

Custom objects and API

Custom objects, relationships and pipeline configuration are on every plan. A documented API with keys and scopes, plus an MCP quickstart, opens CRM data to developers and agents.

Attio

• Free$0

  Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.

• Plus$35

  per user / month, billed annually ($44 billed monthly)

  Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.

• Pro$79

  per user / month, billed annually ($99 billed monthly)

  Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.

• EnterpriseCustom

  Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Lightfield

• Starter$89

  per user / month, billed monthly

  Up to 3 seats and 50,000 records, with automatic record updates, meeting recording and transcription, and email, calendar and Slack sync.

• Pro$999

  per workspace / month, billed annually

  5 capture seats, unlimited viewer seats, 450,000 workspace credits a year, workflows and automations, email sequences, dashboards and 250,000 records.

• Growth$1,999

  per workspace / month, billed annually

  10 capture seats, 900,000 workspace credits a year, multi-channel sequences, LinkedIn sync (beta), advanced enrichment and 750,000 records.

• EnterpriseCustom

  Adds role-based access control, SSO, calculated and conditional fields, sandbox environments and custom integrations. Billed annually.

Attio

• Annual discount

  Save 20% with annual billing

  Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

• Startups

  Startup program: 80% off Pro in year one

  VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

Lightfield

No public discounts listed.