folk vs Lightfield

folk

• Small sales teams, agencies and founders who prospect on LinkedIn
• Teams that manage relationships across email and WhatsApp
• People who want enrichment and outreach inside the CRM rather than in separate tools

Lightfield

• Founders and early sales teams who do not want to update a CRM by hand
• Teams that want call recording, transcripts and the CRM in one product
• Startups willing to pay for vendor-supported outbound on higher plans

folk

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
• Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
• The terms of use state that all fees are non-refundable.

Lightfield

• Starter is capped at 3 users and has no workflows, automations, sequences, dashboards or viewer seats.
• The step up is steep: Pro costs $999 a month per workspace, billed annually, and includes 5 capture seats; extra ones are $200 a month.
• Workflows, automations, sequences and advanced enrichment draw on an annual credit allowance, with overage billed unless a cap is set.
• The vendor describes it as a web app; its site lists no desktop or mobile apps.

folk

folkX Chrome extension

Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.

Email, calendar and WhatsApp sync

Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.

Contact enrichment

Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.

Pipelines and deals

Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.

Campaigns and sequences

Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.

AI assistants

Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.

Lightfield

Automatic data capture

Connects Gmail or Outlook and their calendars, matches each email and meeting to the right contact, account and deal, and keeps fields such as deal stage current without manual entry.

Meeting recorder

A built-in recorder joins external calls on Zoom, Google Meet and Microsoft Teams, produces searchable transcripts and summaries, tracks commitments as tasks and drafts follow-up emails.

Agent chat

Ask about deals in plain English and get answers with citations linking to the exact moment in a call. Viewer seats on Pro and above can use chat to query records.

Workflows, automations and sequences

Event-driven automations and email sequences are described in plain language. They start on Pro and consume workspace credits; multi-channel sequences need Growth.

Pipeline generation

Target accounts are scored on fit and timing using hiring, funding and tech stack signals, with verified contacts and warm intro paths from the team's LinkedIn connections.

Custom objects and API

Custom objects, relationships and pipeline configuration are on every plan. A documented API with keys and scopes, plus an MCP quickstart, opens CRM data to developers and agents.

folk

• Standard$24

  per member / month, billed annually ($30 billed monthly)

  Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.

• Premium$48

  per member / month, billed annually ($60 billed monthly)

  Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.

• EnterpriseFrom $80

  per member / month, billed annually ($100 billed monthly)

  Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.

Lightfield

• Starter$89

  per user / month, billed monthly

  Up to 3 seats and 50,000 records, with automatic record updates, meeting recording and transcription, and email, calendar and Slack sync.

• Pro$999

  per workspace / month, billed annually

  5 capture seats, unlimited viewer seats, 450,000 workspace credits a year, workflows and automations, email sequences, dashboards and 250,000 records.

• Growth$1,999

  per workspace / month, billed annually

  10 capture seats, 900,000 workspace credits a year, multi-channel sequences, LinkedIn sync (beta), advanced enrichment and 750,000 records.

• EnterpriseCustom

  Adds role-based access control, SSO, calculated and conditional fields, sandbox environments and custom integrations. Billed annually.

folk

• Annual discount

  Save 20% with annual billing

  folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.

Lightfield

No public discounts listed.