HubSpot vs Odoo CRM

HubSpot

• Small teams that want to start on a free CRM and add paid tools later
• Companies that want marketing, sales and service working from one customer database
• Startups and nonprofits that qualify for HubSpot's discount programs

Odoo CRM

• Small teams that want a free CRM with no user limit
• Companies that plan to run sales, invoicing and inventory in one suite
• Organizations that want an open-source CRM they can host themselves

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.

Odoo CRM

• Odoo sets prices by country. The US dollar prices here are from a copy of its pricing page archived on September 17, 2026; the live page showed rupees to our reader in India.
• The free plan covers a single app; installing any additional app moves the database to the Standard plan.
• Odoo Studio, the external API, multi-company and on-premise or Odoo.sh hosting belong to the Custom plan.
• Implementation services, Odoo.sh hosting and in-app purchase credits such as SMS and lead generation cost extra.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Odoo CRM

Kanban pipeline

Each opportunity is a card on a Kanban board. Dragging a card between stages updates the pipeline, and each stage shows its expected revenue.

Activity scheduling

Calls, meetings, mailings and quotations are scheduled from the opportunity, and Odoo plans the next activity based on the sales script.

Email, live chat, SMS and VoIP

Incoming emails are added to the pipeline automatically, and conversations by email, live chat, SMS and VoIP are handled from one place.

AI lead scoring and automation

AI scores leads to help set priorities, and automation takes care of lead creation, team assignment and scheduled activities.

Forecasts and dashboards

Reporting covers revenue forecasts, team performance analysis and custom dashboards built on real-time sales data.

Part of the Odoo suite

CRM connects to other Odoo apps, including Sales for quotes and orders, Subscriptions, Email Marketing and Events. The paid plans include all apps.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Odoo CRM

• One App Free$0

  One app, such as CRM, for unlimited users on Odoo Online.

• Standard$31.10

  per user / month, billed yearly ($38.90 billed monthly)

  All Odoo apps on Odoo Online for one fee. US price list; a first-year discount lowers it to $24.90 for the initial users.

• Custom$61.00

  per user / month, billed yearly ($76.20 billed monthly)

  All apps plus Odoo Studio, agentic AI, multi-company and the external API, hosted on Odoo Online, Odoo.sh or on-premise.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.

Odoo CRM

• Annual discount

  Lower rate with yearly billing

  In the US price list, Standard is $31.10 per user a month billed yearly against $38.90 billed monthly, and Custom is $61.00 against $76.20.

• Other savings

  First-year discount for new subscriptions

  The pricing page discounts the initial users for the first 12 months: Standard drops from $31.10 to $24.90 per user a month on yearly billing in the US price list.

• By country

  Lower price shown to buyers in India

  On October 9, 2026 the pricing page showed Standard at Rs 725 per user a month billed yearly to a visitor in India. The US copy archived on September 17, 2026 shows $31.10.

• Education

  Free Education Program for classes

  Odoo's Education Program gives teachers free access to Odoo Online databases to share with a class, along with course materials and workshops.